Insights

Honest writing on apps, AI, and shipping real products. Tactical guides, cost breakdowns and field notes from a UK product studio.

3 June 2026 · 9 min read

How to hire an app developer in London without the typical mistakes

Finding an app developer in London is hard. Learn what good partners look like, the questions to ask, and why product thinking beats pure coding.

2 June 2026 · 10 min read

How to write a brief for your UK app developer in 2026

How to brief a UK app developer in 2026: the seven sections every brief needs to get comparable quotes from app development agencies, freelancers, and studios.

1 June 2026 · 11 min read

Fractional CTO vs product studio: when each makes sense in 2026

A UK founder's honest comparison of fractional CTOs versus product studios — what each costs, when each fits, and the hybrid model nobody pitches.

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